Expansion to Eastern Europe
Stuttgart/Ebersbach, 12 September 2022 – ELECTROSTAR is pushing ahead with its global expansion strategy. With the planned purchase of the new location near Pilsen in the Czech Republi, ELECTROSTAR/starmix is taking the next step towards corporate diversification. The new production facility will initially cover an area of 5,000 square metres. In the future, there is also the possibility of expanding it by 4,000 sqm in the immediate vicinity. The first lines will start in the second quater of the next year.
After the successful merger with PRODUCTEERS, ELECTROSTAR/starmix is strengthening its international presence: in order to create new capacities, to relieve the locations in Shanghai and Ebersbach, which are running at maximum capacity, and at the same time to become more flexible, ELECTROSTAR/starmix is planning to open a new location in the Czech Republic. In future, this will complement the existing productions in China and Germany: while large quantities are produced cheaply in Shanghai, Ebersbach serves small batch sizes with high flexibility and short delivery times. "The new production in Eastern Europe is intended to sustainably strengthen our global growth," says Roman Gorovoy, Managing Director of ELECTROSTAR/starmix.
The location is said to have high flexibility and fast delivery times with competitive manufacturing costs. With a distance of only four hours, the new production is also close to the headquarter and can thus access the existing supplier base. In addition, integration is facilitated by the fact that the core team already speaks German and has a good level of training. The initial focus will be on specially developed products.
Ebersbach will remain the know-how centre, where the threads of the global activities come together. Consequently, the new location will not affect jobs or capacity utilisation at Ebersbach.
Caption: ELECTROSTAR/starmix plans site opening in Nýřany
Image source: ELECTROSTAR/starmix
About ELECTROSTAR GmbH/starmix
ELECTROSTAR/starmix - a piece of German industrial history that is being continued with great success in the 21st century. The industrious Swabians have been manufacturing hoovers since 1921 and invented the hot-air hand dryer four years later. In the years of the economic miracle, starmix achieved world renown: the universal starmix kitchen machine became a bestseller that no good household could do without. Today, ELECTROSTAR GmbH, which has been part of the Algo Group since 2007, stands for innovative technologies, outstanding quality and uncompromising customer orientation. Under the starmix brand, the company develops, produces and sells a wide range of powerful vacuum cleaners for trade, commerce and industry worldwide. From the starmix sanitary business field, modern warm air and high-speed hand and hair dryers as well as an extensive hospitality product range complete the portfolio. Since the acquisition of Haaga Kehrsysteme GmbH in 2012, innovative sweeping machines have also been part of the product range. In 2020, ELECTROSTAR/starmix and Haaga Kehrsysteme merged. The company employs around 200 people at its sites in Ebersbach. With the two brands starmix and Haaga, a turnover of around 41 million euros was generated in 2020.
Alale Sarshar Fard