Economic environment continues to be challenging - New product lines in high-revenue segments
Annual outlook ELECTROSTAR/starmix
Stuttgart/Ebersbach, January 9, 2025 – The year 2024 has brought many challenges for companies in Germany - keywords: high location costs, rampant bureaucracy and an economic downturn. Nevertheless, Roman Gorovoy, Head of ELECTROSTAR/starmix, is confident about the new year.
Picture: Roman Gorovoy, Managing Director of ELECTROSTAR/starmix.
Source: ELECTROSTAR GmbH
The situation for companies in Germany and for ELECTROSTAR/starmix remains challenging. Weak demand in the construction sector is not only putting pressure on sales. Overregulation, bureaucracy and persistently high production costs are reducing margins. “In the current market environment, growth is only possible by expanding the product range and entering new sales markets, as well as through consistent cost-cutting measures,” says Roman Gorovoy.
Energetic and motivated into the next year through internationalization and portfolio expansion
In the coming year, ELECTROSTAR/starmix will continue to focus on opening up international markets. In addition, the product portfolio will be expanded in growth segments such as refurbishment: “We will strategically expand the product range through targeted new developments in our existing divisions,” explains Gorovoy. The thematic focus on health protection and air purification on construction sites will be consistently pursued and expanded. The first new product in the air purification segment will be launched in spring.
In order to meet the increased price pressure on the market, the company is also focusing on cost optimization in production. ELECTROSTAR/starmix will therefore continue to expand its site in Nýřany, Czech Republic, and extend the range of products manufactured there. The core products will continue to be manufactured at the company's German headquarters in Ebersbach.
About ELECTROSTAR GmbH/starmix A piece of German industrial history that is being continued with great success in the 21st century. The industrious Swabians invented the warm-air hand dryer and achieved world renown with the starmix food processor. Today, ELECTROSTAR GmbH, which has been part of the Algo Group since 2007, stands for innovative technologies, outstanding quality and uncompromising customer orientation. The company sells a wide range of powerful vacuum cleaners for trade, commerce and industry, modern warm air and high-speed hand and hair dryers and has an extensive hospitality product range. Since the acquisition of Haaga Kehrsysteme GmbH in 2012, the product range has also included innovative sweepers. ELECTROSTAR/starmix and Haaga Kehrsysteme merged in 2020. The merger with PRODUCTEERS under the ELECTROSTAR umbrella took place in 2021, followed by the opening of the new production site in Nýřany, Czech Republic, in 2023. The group of companies employs around 300 people at its sites in Ebersbach, Nýřany and Shanghai and achieved a consolidated turnover of around 59.4 million euros in 2023.
Press enquiries
If you have any questions about the company, products or other information material, please contact our press contact personally.
|
Isabelle Hübner echolot pr GmbH & Co. KG Fon: +49 160 6192247 huebner@echolot-pr.de | |
Fr. Gwendi Harer Electrostar GmbH Hans-Zinser Str. 1-3 73061 Ebersbach Fon: +49 7163 9988-011 gwendi.harer@starmix.de www.starmix.de |