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Press inquiries


If you have any questions about the company, products or other information material, our press contact will be happy to answer them personally: 

Fr. Alale Sarshar Fard
echolot pr GmbH & Co. KG
Waldburgstraße 17-19
70563 Stuttgart
Phone: +49 711 99014-84
sarshar.fard@echolot-pr.de

Fr. Gwendi Harer
Electrostar GmbH
Hans-Zinser Str. 1-3
73061 Ebersbach
Phone: +49 7163 9988-011
gwendi.harer@starmix.de


The most important information about the company at a glance


- Keyfacts -


FOUNDATION

1921


FIRMATION

ELECTROSTAR GMBH


OWNER

ROMAN GOROVOY
ANNE METTE SOLVANG
HOLGER KROGSGAARD



PORTFOLIO

VACUUM CLEANER
SWEEPERS
SANITARY PRODUCTS


EMPLOYEES

210


MAIN BRANDS

STARMIX
HAAGA


SALES PERFORMANCE

≈ 50 % INCREASE SINCE 2016



DISTRIBUTION

2-STAGE
3-STAGE
DIRECTLY


Picture material for press representatives

About Electrostar/starmix

- a piece of German industrial history that continues with great success in the 21st century. The industrious Swabians have been manufacturing vacuum cleaners since 1921 and invented the hot-air hand dryer four years later. In the years of the economic miracle, starmix achieved world renown: the universal starmix kitchen machine became a bestseller that no good household could do without. Today, ELECTROSTAR GmbH, which has been part of the Algo Group since 2007, stands for innovative technologies, outstanding quality and uncompromising customer orientation. Under the starmix brand, the company develops, produces and sells a wide range of powerful vacuum cleaners for trade, commerce and industry worldwide. From the starmix sanitary business field, modern warm air and high-speed hand and hair dryers as well as an extensive hospitality product range complete the portfolio. Since the acquisition of Haaga Kehrsysteme GmbH in 2012, innovative sweepers have also been part of the product range. In 2020, ELECTROSTAR/starmix and Haaga Kehrsysteme merged. The company employs around 200 people at its sites in Ebersbach. The two brands starmix and Haaga generated a turnover of around 41 million euros in 2020.

PRESS RELEASES

19.12.2022
Outlook into the year 2023

08.12.2022
ELECTROSTAR/starmix wants to become more attractive

12.09.2022
ELECTROSTAR/starmix plans site opening in Nýřany

New cordless vacuum cleaner in the range

25.05.2022
In its anniversary year, ELECLTROSTAR achieves record sales of over 60 million euros

07.03.2022
We stand together for peace in Europe

Gorumetrestaurant 5 relies on design disinfection dispensers from ELECTROSTAR/starmix

06.12.2021
Swabian cultural company drives growth

03.11.2021
New starmix hand dryer for clean air and all-round protection against viruses

18.10.2021
Spirit of innovation pays off

15.09.2021
Swabian quality product for Italian cult motorcycle stores

10.08.2021
ELECTROSTAR/starmix supports DLRG volunteers

29.06.2021
ELECTROSTAR/starmix records stable corporate development despite pandemic

21.06.2021
ELECTROSTAR/starmix provides DRK with storage space for collection campaign

09.06.2021
SARS-CoV2 occupational health and safety rule revised

19.05.2021
Smart connected - the first universally applicable, cordless automatic switch-on system for vacuums and cordless tools

14.04.2021
ELECTROSTAR/starmix with new entry-level vacuum cleaner for craftsmen and private users

08.03.2021
Expansion of the product portfolio

01.03.2021
Revolutionary ISC BATRIX cordless vacuum cleaner goes on the market

10.12.2021
ELECTROSTAR/starmix supports the campaign "Give the gift of the future with Hitradio antenne 1"

14.09.2021
ELECTROSTAR/starmix and Haaga sweeping systems merge



starmix in the press

17.09.2022
Transformation required in industrial medium-sized businesses.

09.01.2022
"No country was as slow as Germany!

09.11.2020
Electric hand dryers have always had to contend with the image of being a <>. As a precautionary measure to protect against Corona, officials advise against using them. This puts the manufacturers on edge.

16.10.2020
Baden-Württemberg's metal and electrical industry is suffering badly from the effects of the current crisis. Here are three examples of how companies are responding and preparing for the future.