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Modern website for traditional company

Modern website for traditional company

Stuttgart/Ebersbach, February 29, 2023 Since its founding in 1921, ELECTROSTAR/starmix has helped write German industrial history. On its new website, the company deliberately focuses on insights into more than 100 years of expertise and a new structure that makes the competencies and products of ELECTROSTAR GmbH visible.

"We want to offer our customers and partners optimum opportunities not only to find out about our products. Exciting insights into our corporate world are also part of the new website: from the invention of the first warm air hand dryer to innovative technologies, we also present the history of our product range," says Roman Gorovoy, Managing Director of ELECTROSTAR/starmix, explaining the concept of the new corporate website.

A user-friendly structure with "short paths" and an uncomplicated product overview for business and private customers is the main focus. The main product areas, just like product news and bestsellers, are clearly structured on the homepage. In this way, website visitors can reach the latest innovations and highlights, such as Cordless Control or Batrix, the first cordless vacuum cleaner with the performance of a corded vacuum, with just a few clicks. The product advisor helps customers select the right product for their individual needs. A wide range of contact options, e.g. via chat, callback widget or contact forms, offer comprehensive customer service.

In addition, a dealer search and a store are available. On the one hand, website visitors are guided directly to the appropriate dealer via the product or, on the other hand, they can order directly online. "The store is an important core element of our sales, which we will gradually expand. The direct ordering option allows us to have direct contact with customers, and through the dealer service we support our partners in the specialized trade," says Gorovoy.

With the relaunch of the website, the ELECTROSTAR/starmix team also wants to make the company more open and transparent for customers and future employees. This includes text and video content, for example on the company's more than 100-year history, new technologies, and of course the ELECTROSTAR/starmix employer brand. "Especially for recruiting, it is important to transparently and authentically present who we are and who stands behind the products. The online environment is crucial here and with the new website we have an ideal platform for a wide variety of communication measures."


starmix
– a piece of German industrial history that is being continued with great success in the 21st century. The industrious Swabians have been manufacturing vacuum cleaners since 1921 and invented the hot-air hand dryer four years later. In the years of the economic miracle, starmix achieved world renown: the universal starmix kitchen machine became a bestseller that no good household could do without. Today, ELECTROSTAR GmbH, which has been part of the Algo Group since 2007, stands for innovative technologies, outstanding quality and uncompromising customer orientation. Under the starmix brand, the company develops, produces and sells a wide range of powerful vacuum cleaners for trade, commerce and industry worldwide. From the starmix sanitary business field, modern warm air and high-speed hand and hair dryers as well as an extensive hospitality product range complete the portfolio. Since the acquisition of Haaga Kehrsysteme GmbH in 2012, innovative sweepers have also been part of the product range. In 2020, ELECTROSTAR/starmix and Haaga Kehrsysteme merged. The company employs around 200 people at its sites in Ebersbach. The two brands starmix and Haaga generated a turnover of around 41 million euros in 2020.

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Fr. Alale Sarshar Fard
echolot pr GmbH & Co. KG
Waldburgstraße 17-19
70563 Stuttgart
Fon: +49 711 99014-84
sarshar.fard@echolot-pr.de
www.echolot-pr.de

                                  

Fr. Gwendi Harer
Electrostar GmbH
Hans-Zinser Str. 1-3
73061 Ebersbach
Fon: +49 7163 9988-011
gwendi.harer@starmix.de
www.starmix.de