starmix opens up new market segment with "puredico" disinfection dispenser

Expansion of the product portfolio.

Stuttgart/Ebersbach, 08. 03. 2021   Just in time for the 100th anniversary of ELECTROSTAR/starmix, the company is opening up a whole new product segment with its elegantly designed "puredico" disinfection dispenser (Design by Michael Schmidt C2D), which is suitable for hotels and offices as well as public facilities such as schools and hospitals or retail outlets, thus striking a chord with the times. Because whether in the office, at the supermarket entrance or in public washrooms - disinfectant is currently provided everywhere to guarantee the necessary hygiene.

The new, modern disinfection dispenser made of refined aluminum in the highest quality of workmanship shines not only with its design, both in black and in champagne, but also with its high functionality. In keeping with Swabian tradition, the apparatus designed and made in Germany can "kill two birds with one stone" in that it can not only be set up free-standing at the entrance, but can also be converted into a tabletop unit in no time at all. Thanks to the automatic sensor control, the dispenser can be operated entirely without touching it. This is particularly important when it comes to preventing the spread of viruses - the less contact, the better. A practical tray completes the well-thought-out design for when things go wrong, preventing disinfectant from landing on the floor. Both the tray and the device itself are easy to clean and thus meet the highest hygiene and quality standards.

The dispenser is powered by simple AA batteries, which only need to be replaced after up to 25,000 uses. With a barrel capacity of one liter, 1000 dispensing cycles can be performed with the refillable gel disinfectant container. At the same time, the gel specially developed by starmix not only has a virucidal and antibacterial effect, but also cares for the skin and moisturizes it with hyaluronic acid. With a scent of aloe vera and green tea, it leaves hands pleasantly scented while ridding the skin of unwanted viruses, bacteria and mold.

- a piece of German industrial history that is being continued with great success in the 21st century. The industrious Swabians have been manufacturing vacuum cleaners since 1921 and invented the hot-air hand dryer four years later. In the years of the economic miracle, starmix achieved world renown: the universal starmix kitchen machine became a bestseller that no good household could do without. Today, ELECTROSTAR GmbH, which has been part of the Algo Group since 2007, stands for innovative technologies, outstanding quality and uncompromising customer orientation. Under the starmix brand, the company develops, produces and sells a wide range of powerful vacuum cleaners for trade, commerce and industry worldwide. From the starmix sanitary business field, modern warm air and high-speed hand and hair dryers as well as an extensive hospitality product range complete the portfolio. Since the acquisition of Haaga Kehrsysteme GmbH in 2012, innovative sweepers have also been part of the product range. In 2020, ELECTROSTAR/starmix and Haaga Kehrsysteme merged. The company employs around 200 people at its sites in Ebersbach. The two brands starmix and Haaga generated a turnover of around 41 million euros in 2020.

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Fr. Gwendi Harer
Electrostar GmbH
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