Company wedding in Ebersbach
ELECTROSTAR/starmix and Haaga sweeping systems merge.
17. 09. 2020
ELECTROSTAR/starmix and Haaga Kehrsysteme have merged. The merger is the latest and final step in a process that goes back almost ten years. Both companies have a strong profile in innovation and quality Made in Germany in the professional cleaning market. The merger will result in valuable synergy effects in development and production.
ELECTROSTAR/starmix and haaga have been going their separate ways since 2012. The ALGO Group had already acquired the sweeper manufacturer from Kirchheim unter Teck at the end of 2011, thus expanding the product range of high-quality wet/dry vacuums to include a wide range of sweepers for various applications. ELECTROSTAR thus took the step of becoming a specialist for cleaning equipment.
In 2019, the two sister companies moved together. ELECTROSTAR/starmix came from Reichenbach to the state-of-the-art location in Ebersbach, haaga from Kirchheim Teck. Uniting both companies at one location shortened communication paths and ensured uncomplicated processes in both plants, in line with the agile corporate strategy at ELECTROSTAR. In addition, haaga brought in its own injection molding production for products of the starmix brand, with the goal of increasing flexibility and efficiency in production.
The merger fits seamlessly into this development and combines the strengths of both companies. The traditional haaga brand will continue to exist and will soon distribute new, innovative sweepers from Electrostar.
This step is intended to support the growth planned in the corporate strategy 2021 and to build a bridge into the future.
starmix - a piece of German industrial history that is being continued with great success in the 21st century. The industrious Swabians have been manufacturing vacuum cleaners since 1921 and invented the hot-air hand dryer four years later. In the years of the economic miracle, starmix achieved world renown: the universal starmix kitchen machine became a bestseller that no good household could do without. Today, ELECTROSTAR GmbH, which has been part of the Algo Group since 2007, stands for innovative technologies, outstanding quality and uncompromising customer orientation. Under the starmix brand, the company develops, produces and sells a wide range of powerful vacuum cleaners for trade, commerce and industry worldwide. From the starmix sanitary business field, modern warm air and high-speed hand and hair dryers as well as an extensive hospitality product range complete the portfolio. Since the acquisition of Haaga Kehrsysteme GmbH in 2012, innovative sweepers have also been part of the product range. In 2020, ELECTROSTAR/starmix and Haaga Kehrsysteme merged. The company employs around 200 people at its sites in Ebersbach. The two brands starmix and Haaga generated a turnover of around 41 million euros in 2020.
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Fr. Alale Sarshar Fard
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