starmix range also for private households

ELECTROSTAR/starmix complements product family

Stuttgart/Ebersbach, March 08, 2023 ELECTROSTAR GmbH is reorganizing the starmix product family: in addition to the starmix core line, the starmix WORKS line will complement the product range. It will serve private users for the first time.

Photo: The starmix range will be divided into the starmix WORKS-Line and the starmix core line in the future.


starmix now for everyone: WORKS-Line for the hobby craftsman

The big innovation in the segmentation is the starmix WORKS-Line. With this, the company wants to tap into the DIY and do-it-yourself target group, which was previously not covered by the range. "The series combines an excellent price-performance ratio with simpler but high-quality appliances that are perfectly tailored to the needs of private households," says Florenz Stetter, head of product management at ELECTROSTAR GmbH. 

Proven quality in a wide selection
The starmix line includes the broadest product range for professional use and forms the core program of the starmix brand in the cleaning segment. In the familiar dark gray starmix colors, it is designed to meet the most demanding challenges in commercial use. It is available from specialist, wholesale and selected online retailers. A service package with repair options through partners rounds out the line.

"By opening up the private use sector, we are making the full potential of the starmix product portfolio visible. For the first time, all target groups from do-it-yourselfers to professionals are now served precisely according to their needs," says Roman Gorovoy, CEO of ELECTROSTAR GmbH, about the new lineup. 

– a piece of German industrial history that is being continued with great success in the 21st century. The industrious Swabians have been manufacturing vacuum cleaners since 1921 and invented the hot-air hand dryer four years later. In the years of the economic miracle, starmix achieved world renown: the universal starmix kitchen machine became a bestseller that no good household could do without. Today, ELECTROSTAR GmbH, which has been part of the Algo Group since 2007, stands for innovative technologies, outstanding quality and uncompromising customer orientation. Under the starmix brand, the company develops, produces and sells a wide range of powerful vacuum cleaners for trade, commerce and industry worldwide. From the starmix sanitary business field, modern warm air and high-speed hand and hair dryers as well as an extensive hospitality product range complete the portfolio. Since the acquisition of Haaga Kehrsysteme GmbH in 2012, innovative sweepers have also been part of the product range. In 2020, ELECTROSTAR/starmix and Haaga Kehrsysteme merged. The company employs around 200 people at its sites in Ebersbach. The two brands starmix and Haaga generated a turnover of around 41 million euros in 2020.

Press inquiries

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Alale Sarshar Fard
echolot pr GmbH & Co. KG
Waldburgstraße 17-19
70563 Stuttgart
Fon: +49 711 99014-84


Gwendi Harer
Electrostar GmbH
Hans-Zinser Str. 1-3
73061 Ebersbach
Fon: +49 7163 9988-011