New understanding of leadership necessary
Increasing complexity requires rethinking corporate culture.
Börsen-Zeitung, 17. September 2022 – Operating internationally, complex supply chains, digitalization - processes in companies are becoming increasingly complex. Managing directors must respond to these new realities. Consequently, "change" is not optional, but a necessity in order to remain competitive in the future and to be perceived as an innovative role model.
However, ELECTROSTAR is not letting this slow it down. With its new website, which will be launched in the first half of this year, and the planned introduction of a new ERP system, the company is taking the step toward Industry 4.0. The digitalization offensive covers all business areas, from warehouse management to production planning.
As planned, the new product positioning will also come. In the future, starmix brand products will be available in three categories: Premium, Professional and Works. The products from the Premium category are manufactured exclusively in Germany, offer unbeatable performance and durability, and will be offered to selected specialist dealers. The Professionals range includes products that meet the highest quality standards and are made for even the toughest applications. Lastly, there is also a separate line for customers from the DIY (Do-It-Yourself) sector. The Works group can come up with simpler, yet high-quality machines and equipment that promise the best performance at reasonable prices and are produced in their own factory in China under strict quality controls.
starmix - a piece of German industrial history that is being continued with great success in the 21st century. The industrious Swabians have been manufacturing vacuum cleaners since 1921 and invented the hot-air hand dryer four years later. In the years of the economic miracle, starmix achieved world renown: the universal starmix kitchen machine became a bestseller that no good household could do without. Today, ELECTROSTAR GmbH, which has been part of the Algo Group since 2007, stands for innovative technologies, outstanding quality and uncompromising customer orientation. Under the starmix brand, the company develops, produces and sells a wide range of powerful vacuum cleaners for trade, commerce and industry worldwide. From the starmix sanitary business field, modern warm air and high-speed hand and hair dryers as well as an extensive hospitality product range complete the portfolio. Since the acquisition of Haaga Kehrsysteme GmbH in 2012, innovative sweepers have also been part of the product range. In 2020, ELECTROSTAR/starmix and Haaga Kehrsysteme merged. The company employs around 200 people at its sites in Ebersbach. The two brands starmix and Haaga generated a turnover of around 41 million euros in 2020.
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