100 years of starmix - Swabian cult company celebrates anniversary

Innovative spirit pays off.

Stuttgart/Ebersbach, 18.10.2021   From a small family business to a symbol of the German economic miracle: ELECTROSTAR/starmix celebrates a century of company history.

In 1921, Robert Schöttle Senior founded the "Electronic Special Factory for Vacuum Cleaners and Blowers" and thus one of the first vacuum cleaner factories in Germany. This was to be the foundation stone for a company that has since then always been on the lookout for new innovative solutions. Today, the brand is synonymous with high-performance vacuums for trade, industry and the private sector and is one of the most important hand dryer manufacturers in the world.

"Inventive spirit, perseverance and the courage to take risks have laid the foundation for us to celebrate our 100th anniversary today," says Robert Schöttle Junior, Chairman of the Advisory Board of ELECTROSTAR/starmix.

Innovative strength has always been part of the corporate DNA of the Swabian family-owned company. In 1925, Robert Schöttle Senior developed the world's first hot-air hand dryer, "ELECTROSTAR", from which today's company name is derived. This was followed just under 20 years later by "Der Starmix", the first high-speed kitchen machine, which became a worldwide bestseller in the 1950s and a symbol of the German economic miracle, establishing the brand name "starmix".

"Since Electrostar was acquired by the Algo Group in 2007, Electrostar has continued its success story. Thanks to numerous competitive products and continuous increase in our competitiveness, we were able to increase our sales from almost 20 million euros in 2017 to over 45 million euros in the current year. For the future, we plan to continue to develop new innovative products and keep our finger on the pulse with an extensive digitalization offensive," says Roman Gorovoy, Managing Director of ELECTROSTAR/starmix.

This year, the iconic company already had more than one reason to celebrate: the recommendation issued by the government in the wake of the Corona pandemic not to use warm air hand dryers was lifted after intense opposition from starmix and the electric Hand Dryer Association (eHA). In 2021, the company also launched a real product firework: in February, starmix launched the cordless battery wet/dry vacuum cleaner ISC BATRIX, a real world first, followed three months later by CordlessControl, the first cordless automatic switch-on system for vacuums and cordless tools. The Swabian company also opened up a completely new market segment with the "puredico" disinfectant dispenser.

Selected milestones at a glance:

1921: Robert Schöttle Senior founds the "Electronic Special Factory for Vacuum Cleaners and Blowers".

1925: The world's first warm-air hand dryer is developed

1948: "The starmix" is launched on the market as the first high-speed food processor

1953: The multi-purpose appliance "Piccolo" becomes a hit in the millions

1959: Company founder Robert Schöttle passes away, Hans Schöttle and Peter Kotthaus take over the management of the company

1977: Robert Schöttle Jr. joins the company as the third generation and becomes a member of the company management in 1981.

1985: The warm air dryer program is expanded to the widest range of products in the industry.

1994: The ISB leaf and suction blower "Pick up" becomes a worldwide success

1997: starmix founds a joint venture in Beijing

2003: A strategic partner in Eastern Europe is found in the Gorovoy family (Algo Group).

2007: In three stages Algo takes over all shares of the founding family Schöttle until 2007

2008: The company is renamed ELECTROSTAR GmbH, Roman Gorovoy becomes operational managing director and Robert Schöttle chairman of the advisory board.

2019: After 90 years at the Reichenbach site, ELECTROSTAR moves to Ebersbach an der Fils together with its sister company

2020: ELECTROSTAR/starmix and Haaga sweeping systems merge

- a piece of German industrial history that is being continued with great success in the 21st century. The industrious Swabians have been manufacturing vacuum cleaners since 1921 and invented the hot-air hand dryer four years later. In the years of the economic miracle, starmix achieved world renown: the universal starmix kitchen machine became a bestseller that no good household could do without. Today, ELECTROSTAR GmbH, which has been part of the Algo Group since 2007, stands for innovative technologies, outstanding quality and uncompromising customer orientation. Under the starmix brand, the company develops, produces and sells a wide range of powerful vacuum cleaners for trade, commerce and industry worldwide. From the starmix sanitary business field, modern warm air and high-speed hand and hair dryers as well as an extensive hospitality product range complete the portfolio. Since the acquisition of Haaga Kehrsysteme GmbH in 2012, innovative sweepers have also been part of the product range. In 2020, ELECTROSTAR/starmix and Haaga Kehrsysteme merged. The company employs around 200 people at its sites in Ebersbach. The two brands starmix and Haaga generated a turnover of around 41 million euros in 2020.
Press inquiries

If you have any questions about the company, products or other information material, our press contact will be happy to answer them personally.

Fr. Alale Sarshar Fard
echolot pr GmbH & Co. KG
Waldburgstraße 17-19
70563 Stuttgart
Fon: +49 711 99014-84


Fr. Gwendi Harer
Electrostar GmbH
Hans-Zinser Str. 1-3
73061 Ebersbach
Fon: +49 7163 9988-011