Student Intern
Bachelor-/Masterthesis
in the
area
Product Management (m/f/d)
Join us and become part of our success story!
Your tasks
- Preparation of a Bachelor's/Master's thesis in the subject area "Identification of target groups in the skilled trades with a focus on STP marketing".
Project content
Segmentation:
- Market segmentation with regard to German skilled crafts trades
- Analysis of German trades and their differentiation from one another
- Creation of buyer personas in the respective trades
- Evaluation of market studies
- Execution of competitive comparisons in different trades
Targeting:
-
Selection of suitable target groups based on criteria to be defined
Our requirements
- Degree in industrial engineering, technical business administration or similar
- High degree of initiative and reliability as well as a structured way of working
- Empathic team player with analytical strength and high receptiveness
- Good command of English
What you can expect
- Flexible and mobile working
- Attractive remuneration
- State-of-the-art working environment
- Great and motivated team
- Parking facilities directly in front of the factory gates
- Work-life-balance
- Corporate benefits
- Company health management
- Company-fitness
ELECTROSTAR as
employer
Our employees are the key to our success. It is only through them that we have stood for high-performance products with exceptional quality worldwide and for 100 years.
We set standards - technologically and humanly. Personalities are an asset to our company, and we encourage and challenge them. That's why you won't experience working days like on a hamster wheel with us. We trust in ourselves, which opens up creative freedom for the individual. We deal with each other honestly, openly and trustingly and support each other.
Get to know us and become part of our family.
We look foward to meeting you!
